A new year typically brings change to most people, whether this be a personal promise to become more health conscious and reignite that gym member, a new personal possession whether it be a new car or home, or taking the plunge professionally, with a change in direction for your career.
If you’re like me and you have recently launched or a planning to launch your own business, the prospect of creating awareness about your business and building a healthy pipeline can be scary. Every new business however big or small should have a digital strategy and plan in place to increase the number of prospective customers that you can speak to.
To help you on your way, I have developed my top for digital marketing tips for start-ups in 2020:
Also understand the demand volume and seasonal peaks and troughs for your products and services, using keyword planning tools. This will help you target the right customers through paid marketing channels such as Google ads and Facebook at the right times, whilst optimising your site for search engines (SEO)
The temptation for many start-ups is to take a DIY approach to digital marketing. When launching your business, you should consider where your time is best spent, making sure your time is spent in the areas you specialise in. Or at least get some initial advice and training from a specialist such as a freelance digital marketing consultant to enable you to focus on the right activities. Most people turn to solicitors and accountants for legal and financial matters. We believe that digital should be recognised in the same way.
For further information on how Customer First Digital can help you launch your business, contact us today.
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