As well as being an iconic day for all Star Wars fans, today traditionally would be the May Day Bank Holiday. How would you typically spend yours? I would have normally spent my afternoon and evening watching the final of the World Snooker Championship.
However, with the tournament delayed due to Covid-19 and the Bank Holiday being moved to Friday to celebrate 75 years since VE day, today was business as usual for Customer First Digital.
Changes to bank holiday dates have historically caused challenges for brands. Often a common pitfall for retailers is a failure to plan for how the changes to Easter dates and months affect customer behaviour. This unique change, in an even more unique moment in time, needs careful consideration and planning.
Here are our top 3 tips for brands this week as they face into another unknown trading situation ...
And a bonus fourth tip … the most important tip for everyone that reads this (and especially me) ... make sure you that you don’t wander into your new workspace and start working on Friday.
May the fourth be with you all.
If you are looking to understand any of the above questions, contact us today for a no obligation free consultation. We can help you plan in these challenging times.
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