Over the last few years there has been a lot of noise about the trends towards brands moving their digital marketing in-house. So, what’s causing this increase?
In the first of the two-part series I have outlined some of the pros and cons of migrating your digital marketing in-house.
In summary, there are as many pros as there are cons which could lead you to thinking that moving in-house is not the right approach. As always there are ways to mitigate the cons too.
In part 2, we will discuss our top ten tips for in-housing your digital marketing to help you mitigate the risk.
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