When reviewing the pros and cons of in-housing your digital marketing in part one of our in-housing series, we identified some of the key challenges which all brand needs to overcome.
These key challenges included:
For those brands looking to move some or all of their digital marketing in-house, these obstacles can be overcome if a comprehensive forward looking plan is put in place. In my experience, this planning phase can often be overlooked.
To help you on your way, here are my top 10 tips for getting the perfect plan in place and hopefully avoiding the awkward conversation of ‘why has it gone wrong’ with your boss:
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